With hundreds of thousands of books published every year, the task of marketing and promoting many titles is increasingly falling onto authors’ shoulders. Please explain these services and why they are important in the current marketplace. If I were a TV producer, would my Rolodex have their name as the name to go to for this field? Am I looking for new authors? You bet!įolio Literary Management provides author support services. For non-fiction, the authors should be an expert in their field and have had many articles published or media exposure. I’m looking for writing with an almost lyrical quality to it for the thrillers and the suspense (and the book club books). It can be romantic suspense, a gritty thriller, or psychological suspense. For mysteries, I like both light and dark, even noir. Also, Jennifer Weiner, Lolly Winston, Karen Brichoux, Janet Evanovich and Karen Hawkins. I’m looking for anywhere from Philippa Gregory (The Other Boleyn Girl) to Lori Lansens (The Girls) to Mary Guterson (We Are All Fine Here) to Allison Pearson (I Don’t Know How She Does It). What types of projects are you currently looking to represent?įor fiction, I like women’s fiction and romance, upscale commercial fiction (think book club books), as well as mysteries, suspense and thrillers. Is this a handshake deal or is there an agency agreement? Are the terms of the agreement acceptable to you? Make sure that you get along with your agent and that you are clear on the terms of your arrangement. You can also network with other authors in critique groups, conferences and other organizations. You can read Publisher’s Lunch for recent book sales. There are a number of resources such as Jeff Herman’s Writer’s Guide to Book Publishers, Editors & and Literary Agents and Guide to Literary Agents (Writers Digest Books). If the agent is new, see if the agent is part of a larger organization where she is able to get advice from her colleagues. First, choose an agent who handles and has sold the type of material that you write. What suggestions do you have to help writers find the right agent for them?ĭo your research. Also, attending writers’ conferences is an excellent way to network and learn more about the business. These organizations often have their own publications and helpful advice for both aspiring and advanced authors. To become part of a larger network of writers, look into different organizations such as the ASJA (American Society of Journalists and Authors), WNBA (Women’s National Book Association), MWA (Mystery Writers of America), RWA (Romance Writers of America) and SCBWI (Society of Children’s Book Writers and Illustrators). You should read the industry trade periodicals: Publishers Weekly, Publishers Lunch, Writer’s Digest and genre-specific publications. When setting goals for one’s writing career, what resources would you recommend? You should share this information with your agent so that the two of you can plan appropriately. Or write different types of books (fiction/non-fiction) or different genres. Do you have eight books in you? Maybe you could write 30 books or more. In each situation, you have to think about how you want your career to progress. Perhaps you need a book to promote your speaking business or to gain exposure in your chosen field maybe you’re in academia and you have a publish-or-perish mentality. If your goal is to make a bestseller list, how can you grow your career to make that list? Maybe your goal is to write and get published steadily and consistently. Not every author can be a New York Times bestseller right out of the gate-maybe not ever. What should a first-time author consider when developing such a plan?Īn author needs to be realistic about his/her writing goals. The agency has seven agents and represents both fiction and non-fiction authors.įolio’s Web site mentions looking for potential clients who have a solid five-year plan for their writing careers. Wheeler founded Creative Media Agency (CMA) in 1997 and served as its president until merging it into Folio in 2006. This month, Paige Wheeler, founding partner of Folio Literary Management in New York, shares how creating a career plan prior to seeking representation can benefit both the author and the agent. Planning and promotion are essential to the development of a writer’s career. In the Spotlight: Agent & Editor Insights for Getting Published
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